3 min read
07 Jul

The Honda Ridgeline Makes Giant Leaps Ahead, While Ford’s Maverick, F-Series, And The Toyota Tacoma Leads The Pickup Market For Q2 2023

Trucks of all sizes continue to be in high demand in America. While the Ford F-Series is on track to maintain its position as the top-selling vehicle, not all truck models have enjoyed the same level of success. A

s we approach the end of the second quarter, let's take a look at the sales figures so far this year across all truck segments, ranging from compact to full-size. 

Full-Size Pickup Truck Q2 2023 Sales Figures

ModelQ2 Sales% ChangeYTD Sales% Change
Ford F-Series212,516+34.0382,893+27.9
Chevrolet Silverado141,299-1.2268,291+1.6
GMC Sierra75,810+21.6143,008+20.2
Toyota Tundra32,084N/A59,735+34.8
Nissan Titan6,512N/A10,500-5.9

In the race for America's Truck of the Year award, the Ford F-Series is widening its lead over the Chevrolet Silverado. During the second quarter, Ford's pickup truck sales increased by 34 percent, and the year-to-date growth stands at 27.9 percent.

2023 Ford F-Series is the best-selling truck so far.

Notably, the automaker managed to sell 4,466 units of its electric F-150 Lightning trucks during Q2 alone, bringing the total sales for this model to 8,757 thus far in the year. 

On the other hand, Chevrolet experienced a slight decline in sales during the second quarter, with a decrease of 1.2 percent amounting to 141,299 units sold. However, the brand's overall performance for the year remains positive, showing a 1.6 percent increase in sales. 

best selling pickup trucks in Q2 2023 - Chevrolet Silverado.

Overall, the Ford F-Series continues to dominate the truck market, demonstrating impressive growth and solidifying its position as the preferred choice among American car buyers. 

Ram holds the third position in truck sales, having sold 117,699 units, a number similar to that of Q2 2022. However, the model has experienced a nine percent decrease in sales. 

On the other hand, the GMC Sierra has witnessed a substantial boost in sales over the past three months, with a notable increase of 21.6 percent. Year-to-date, Sierra sales have risen by 20.2 percent. 

Best selling trucks of the year 2023 - Toyota Tundra.

Meanwhile, the Toyota Tundra has shown significant growth in the first half of the year, with sales up by 34.8 percent. In contrast, Nissan's Titan pickups have struggled, selling only 10,500 units over the last six months, resulting in a decline of 5.9 percent. 

Midsize Pickup Truck Q2 2023 Sales Figures

ModelQ2 Sales% ChangeYTD Sales% Change
Toyota Tacoma62,262N/A116,845+7.5
Chevrolet Colorado19,909-11.533,165-24.9
Nissan Frontier17,213-17.134,139-20.9

Honda Ridgeline14,512N/A27,430+38.6
Jeep Gladiator13,751-34.027,326-29.0
Ford Ranger12,618-22.124,118-28.7
GMC Canyon6,708-10.611,724-14.2

In the compact truck segment, the Toyota Tacoma has emerged the market leader, surpassing its competitors by threefold. 

The Chevrolet Colorado, which released an all-new version for 2023, achieved 19,909 sales but experienced a decline of nearly 25 percent for the year. 

Similarly, the GMC Canyon is facing a similar fate. Notably, sales of the Nissan Frontier have dropped by nearly 21 percent, despite receiving a refresh for the 2022 model year. 

Best selling pickup trucks of the year 2023 - Honda Ridgeline.

Honda has reason to be pleased with the performance of the Ridgeline, as sales have surged by over 38 percent. Despite being introduced as a new model in 2017, the truck has managed to maintain strong sales growth. 

On the other end of the sales spectrum, the Jeep Gladiator has experienced a decline of 29 percent in 2023.

In the case of the Ford Ranger, sales have also dipped during the second quarter, falling by 22.1 percent over the past three months. Year-to-date figures show a decrease of 28.7 percent. 

However, it is worth noting that buyers may be holding off on purchases in anticipation of the all-new 2024 model, which made its debut in May. 

The upcoming model, set to be released this summer, includes the highly anticipated Ranger Raptor variant featuring a twin-turbocharged 3.0-liter EcoBoost V6 engine with 405 horsepower. 

Compact Pickup Truck Q2 2023 Sales Figures

ModelQ2 Sales% ChangeYTD Sales% Change
Ford Maverick 21,021+7.840,499+9.7
Hyundai Santa Cruz10,743+10.020,050+10.0

Moving on to the Ford Maverick, it continues to outperform the Hyundai Santa Cruz in terms of sales. The Blue Oval brand has sold twice the number of Mavericks compared to Hyundai's Santa Cruz thus far in the year. 

Q2 2023 best selling pickup trucks - 2023 Ford Maverick.

Both brands, however, have seen a positive increase in sales, with Ford experiencing a 9.7 percent growth and Hyundai achieving a 10.0 percent growth.

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