5 min read
27 May

Business hasn't been so rosy for Nissan in recent years, which helps explain why the company might actually be struggling to meet its EV production schedule.

Take the Nissan Ariya SUV as an example. Nissan unveiled the concept back in 2019 but has only recently made it available to US automotive press for testing. 

The automaker’s crossovers and SUVs are doing fairly well in the market, but the same can’t be said for its passenger car segment, excluding the subcompact Nissan Versa. 

There are strong indications that the highly popular Nissan Maxima in its current form will come to an end this year, and may have already done so. 

Nissan will not produce the Maxima nameplate for the 2024 model year, further fueling rumors of the 4-door flagship’s return as an entirely different electric sedan in 2025. 

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The all-new 2025 Maxima is likely to be based on the 2019 IM concept, which introduces an entirely new segment described by Nissan as an “elevated sports sedan.” 

The IM is just one of several prototypes that Nissan has used to demonstrate its advancement in intelligent automotive engineering and design. Mass-production of these prototypes, including the IMx and IMq, is long overdue. 

2025 Nissan Maxima design via Nissan Cars

The Japanese marque may be arriving late to the electric sedan segment, but the radically different e-Maxima will compete confidently with Hyundai’s Ioniq 6 and Tesla Model 3. 

The IM architecture will allow the electric Maxima to mirror the design of the Ariya, which should result in a longer range compared to the Ariya it is based on. 

Hyundai did something similar with the Ioniq 6, heavily influenced by the Ioniq 5. We can’t wait to see the all-new Maxima, killed in 2023, buried in 2024, and reborn in 2025 with lightning in its belly instead of oil. 

We also hear Nissan plans a similar rebirth for the beloved Nissan Leaf, only this time smaller and cheaper. 

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Maxima’s strong popularity around the world probably explains the company’s decision to pass the Maxima name to the newborn in 2025 instead of introducing it as a new brand. 

We think this is a good move by Nissan as fans and enthusiasts will hate to see the disappearance of traditional names like the Maxima, Altima, Versa, Sentra, and the Z and GT-R models. 

Even so, the Maxima hasn’t exactly been a superstar in the full-size sedan segment. It actually had a poor market outing in Q1 of 2023. However, Nissan’s decision to carry over the Maxima name into the reborn-2025 electric sedan shows the automaker’s faith in the nameplate. 

The YouTube Channel Halo Oto used its expertise in virtual car design to envision a Maxima EV. 
The latest version of its flagship sedan, the 2025 Maxima, will pack a host of upgrades and new features to excite car enthusiasts. 

The new Maxima boasts a sleek and sporty design, a more powerful engine, and advanced technology that puts it on par with some of the most cutting-edge vehicles on the market.

One of the most noticeable changes to the Maxima is its updated exterior design. The front end features a bolder grille and sharper headlights, giving the car a more aggressive look. 

The overall body shape has also been refined, with a lower and wider stance that helps improve aerodynamics and handling. 

The 2025 Maxima will be available in a range of eye-catching colors, including a new deep blue hue, which might just be our favorite color, and Brilliant Silver Metallic, Super Black, Gun Metallic, and Pearl White Tricoat.

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Under the hood, the 2025 Maxima will get its propulsion power from a 3.5-liter V6 engine putting out an impressive 300 horsepower and 261 pound-feet of torque. This performance means the new Maxima will be entering the high-performance sedan market when it shows up. 

This is a significant increase in power compared to the outgoing model, and it's sure to provide drivers with a thrilling driving experience. The engine will marry a continuously variable transmission (CVT) to provide smooth and responsive shifting.

2025 Nissan Maxima interior via Nissan Cars.

Inside, the 2025 Maxima is just as impressive. The cabin has gotten updated with premium materials and a sleek, modern design we can describe as both comfortable and functional. 

The seats come upholstered in high-quality leather, and the dashboard features a state-of-the-art infotainment system that includes an 8-inch touchscreen display, Apple CarPlay, and Android Auto. 

Other features include a premium sound system, automatic climate control, and a host of advanced safety features like blind-spot monitoring and lane departure warning.

Overall, the 2025 Nissan Maxima is a standout vehicle in its class. With its bold design, powerful engine, and advanced technology, the new EV has the ingredients to command the attention of car enthusiasts and regular drivers alike. 

Nissan has announced its plans to roll out Maxima’s electric sedan replacement in 2025, and we see it competing for market share with models like the Tesla Model 3, Volkswagen Aero B, and Hyundai Ioniq as well as Toyota bZ3 and BYD Seal in the Chinese automotive market. Pricing for the new Nissan EV is expected to start at around $35,000 to $45,000. 

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