4 min read
09 Jan
  • Volkswagen models in Europe, including ID.7, ID.4, ID.5, ID.3, Tiguan, Passat, and Golf, will feature AI chatbot integration.
  • Cerence's ChatGPT AI chatbot is based on OpenAI technology and can handle general knowledge queries and provide intuitive language interactions.
  • BMW showcases generative AI, augmented reality glasses, video streaming, and in-car gaming at CES 2024.
  • BMW Operating System 9 offers a growing range of apps for the ConnectedDrive Store and introduces more gaming options.
  • Visitors at CES can remotely drive a BMW iX and experience the potential of augmented reality glasses and the power of BMW's Intelligent Personal Assistant with generative artificial intelligence.

Volkswagen and BMW just showed off revolutionary advancements in in-car technology at the 2024 Consumer Electronics Show (CES), redefining the driving experience through AI integration and digital innovation. At CES 2024, BMW showcased a range of cutting-edge technologies, including generative AI, augmented reality glasses, and teleoperated parking. 

The integration of augmented reality glasses offers an immersive journey, while generative AI powers the in-car voice assistant with quick responses and how-to guidance on vehicle features. Additionally, the introduction of more gaming options and video streaming content further enhances the in-car entertainment experience. Also, Volkswagen's debut of ChatGPT represents a monumental leap toward intuitive interaction between drivers and their vehicles. 

This innovative integration, based on Cerence’s Chat Pro product, promises a conversational in-car experience with accessibility across models such as the ID.7, ID.4, ID.5, ID.3, Tiguan, Passat, and Golf. By providing hands-free, conversational communication and access to vehicle-specific information, Volkswagen's ChatGPT integration will transform the standard for in-car interactions. 

See also: The R 333 Edition Is The Most Powerful Volkswagen Golf Ever Made 

Volkswagen's Forward-Thinking Vision

Volkswagen Generative AI ChatGPT.

Integrating ChatGPT into the IDA voice assistant reflects Volkswagen's commitment to democratizing technology and providing widespread access to innovative features. 

Making advanced AI technology a standard offering from compact to premium vehicles inadvertently demonstrates the company's dedication to delivering added value and direct access to AI-based research tools for drivers. 

This initiative also fosters cross-company collaborations. Cerence CEO Stefan Ortmanns revealed that the partnership with Volkswagen will explore new large language model (LLM)-based user experiences, hinting at an exciting future for in-car AI technology. 

Volkswagen is setting a new standard in the industry by making such an innovative technology a standard feature in vehicles from the compact segment upwards. 

Kai Grünitz, VW board member for technical development, highlighted the automaker’s investment in democratizing technology and making it accessible to a wide audience. 

The integrated AI technology showcased by Volkswagen at the 2024 CES represents a landmark shift in the automotive industry and the trajectory towards AI-driven, connected vehicles, with a focus on user experience, safety, and convenience. 

BMW's Futuristic Digital Experience Unveiled at CES 2024

BMW Augmented Reality, generative AI, and teleoperated parking.

BMW set the stage for the future of digital mobility with an array of cutting-edge technologies, including generative AI, augmented reality (AR), and teleoperated parking, unveiled at CES 2024. 

The spotlight is on augmented reality as BMW introduces the "XREAL Air 2" AR glasses, seamlessly integrating navigation, hazard information, points of interest, and entertainment content into the real environment, offering passengers an immersive and technologically advanced driving experience. 

BMW has a rich history in AR/MR technology and continues to push the boundaries to provide stable AR/MR content to passengers in motion. Integrating AR glasses into the driving experience and teleoperated parking represents a significant leap in BMW's pursuit of enhanced mobility solutions and a glimpse into the future of in-car experiences. 

Powered by the Alexa large language model (LLM), BMW's generative AI-powered in-car voice assistants pave the way for quick answers and how-to responses on vehicle features. 

See also: Volkswagen Unveils Electrifying Future With New GTI Badge


The BMW Intelligent Personal Assistant is evolving into the ultimate vehicle expert thanks to the integration of generative artificial intelligence powered by the Amazon Alexa Large Language Model (LLM). 

This collaboration with Amazon showcases the capabilities of LLMs in providing more human-like interactions and responses. Furthermore, BMW aims to elevate in-car entertainment by integrating a video app into BMW Operating Systems 8.5 and 9

Collaborating with XPERI, Inc., BMW optimizes the TiVo Operating System for in-vehicle video streaming, providing users with a diverse range of content, including live channels and on-demand media libraries. 

This feature initially debuts in the BMW 7 Series and other luxury-class models, with plans for expansion to additional models and countries. 

Additionally, the BMW Operating System 9 introduces the ConnectedDrive Store, featuring a diverse range of third-party apps for music, news, and games. 

Notably, the newly introduced gaming experiences, including "Beach Buggy Racing 2," bring a console-like gaming experience to BMW vehicles, just as the included full-fledged gaming controllers enhance the gaming experience and align with the evolving digital preferences of BMW users. 

The focus on infotainment advancements, development projects, and cutting-edge technologies cements BMW's position as a leader in shaping the digital customer experience for the future. 

Shaping The Future Of Mobility

New Volkswagen Golf.

The advanced in-car technologies unveiled by Volkswagen and BMW at this year’s Consumer Electronics Show certainly pave the way for a new era of intelligent, connected vehicles

The integration of AI technology and the seamless blend of digital innovation with driving experiences reflect the industry's trajectory toward personalized, intelligent mobility solutions.

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