3 min read
28 Jun

It’s not the most beautiful BMW you've ever seen, but it sure packs a punch

BMW has long been a symbol of precision engineering, elegance, and performance in the automotive industry. 

While the brand has consistently pushed the boundaries of innovation, the BMW XM Label Red emerges as a true pinnacle of automotive excellence, setting new standards in power, exclusivity, and extravagance. 

With its M HYBRID system, unique design accents, and limited-edition status, the BMW XM Label Red redefines what it means to drive a high-performance vehicle. 

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Power Unleashed

How fast is the BMW XM Label Red?

At the heart of the BMW XM Label Red lies a powertrain that defies convention and raises the bar for performance. With an awe-inspiring system output of 748 horsepower, this exceptional vehicle stands as the most powerful BMW M model ever created. 

This tremendous power is harnessed by a cutting-edge M HYBRID drive system, composed of a brand-new V8 engine featuring M TwinPower Turbo technology and an electric motor seamlessly integrated into the eight-speed M Steptronic transmission. 

The combination of the 4.4-liter V8 engine and the 197- hp electric motor creates a synergy that delivers exhilarating acceleration and that unmistakable engine sound that is synonymous with BMW's M series. 

One remarkable feature of the BMW XM Label Red's hybrid system is a pre-gearing stage patented by BMW, which amplifies the electric motor's torque to an astonishing 332 lb-ft at the transmission input. 

This exceptional engineering achievement propels the vehicle from 0 to 60 mph in just 3.8 seconds. While the top speed is electronically limited to 155 mph, enthusiasts can unleash its full potential, reaching 175 mph with the optional M Driver’s Package. 

Exclusivity Redefined

2024 BMW XM Label Red design.

The BMW XM Label Red is more than just a high-performance vehicle; it's an exclusive work of art on wheels. Limited to a production run of only 500 units worldwide, it encapsulates the essence of exclusivity. 

Each unit boasts a distinctive exterior paint finish in BMW Individual Frozen Carbon Black metallic, further emphasizing its uniqueness. To make a bold statement, the vehicle features an accent band available in Toronto Red metallic or a black accent band, allowing owners to customize their cars to match their personal style.

This contrast of colors, combined with gloss accents against matte surfaces, ensures that the BMW XM Label Red commands attention wherever it goes. 

Inside this limited-edition masterpiece, a plaque discreetly placed below the control display proudly bears the number "1/500," reminding owners of their exclusive membership in this elite automotive club. 

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Ultimate Expressive Style

BMW XM Label Red competition and performance.

For those who desire even more individuality and personalization, BMW offers an array of special paint finishes through their BMW Individual program, starting from August 2023. 

With over 50 unique BMW Individual special paint finishes to choose from, owners can elevate the already extravagant charisma of the BMW XM to new heights. 

These special paint finishes allow drivers to express their distinctive taste and personality while making their XM even more eye-catching. 

How Much Is The 2024 BMW XM Label Red In Naira?

How many XM Label Red will be made?

We already know that the ‘regular’ 2023 XM totes a price tag starting from $159,000 (around ₦120.4 million at ₦757/$), excluding logistics costs.

So, you can you can expect to fork over at least ₦145 million just to get started with the 2024 Label Red variant, considering the SUV is expected to command over $185,000 (around ₦142 million). 

If you’re among the privileged few who gets to park the black-on-red high-performance SUV in their garages, then you already know that XM Label Red will begin moving through the Bimmer’s production line in Spartanburg, SC, this August. It should begin hitting dealerships in Q4 of 2023. 

Is The BMW XM Label Red Coming To Nigeria?

how fast is the bmw xm label red?

Frankly, we don’t imagine luxury automakers like Mercedes-AMG and BMW M GmbH think of our beloved Nigeria when positioning high-performance special editions like the XM Label Red. 

However, you should keep your fingers crossed since we all know everything eventually manage to find their way to Nigeria. In any case, BMW has confirmed that “China is one of the most important sales regions for the BMW XM Label Red, alongside the USA and the Middle East.” 

Final Word On The New BMW XM Label Red

2024 BMW XM Label Red interior.

In the realm of high-performance luxury automobiles, the BMW XM Label Red stands as a beacon of excellence, redefining the boundaries of what a car can be. Its unparalleled power, limited-edition status, and customizable design make it an automotive masterpiece. 

With only 500 units available globally, those fortunate enough to own the BMW XM Label Red become part of an exclusive club, embracing the ultimate expression of performance and exclusivity. 

As it continues to push the envelope of automotive engineering and design, BMW remains at the forefront of the luxury automobile industry, setting the standard for what is possible on the road.

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